Track: Keynote Speaker

Topic: How P&G is Using Analytics to Increase Productivity, Consumer Understanding and Consumer Connections

Bio: Guy Peri leads Procter & Gamble’s enterprise data strategy to enable strategic/operational insights and new business models. He also has responsibility for P&G’s data science team which applies advanced analytics against P&G’s largest business opportunities across marketing, sales, eBusiness, product innovation and supply chain. In previous roles, Guy led P&Gs global analytics organization responsible for serving as objective / trusted advisors (through application of data / analytics) for all of P&G’s business unit leaders, Customer teams, Vice-Chairs, and CEO. He led its transformation as part of an industry-leading Business Intelligence / Analytics journey. Under his leadership, P&G received the first-ever Leadership in Analytics Award by The International Institute of Analytics. His teams have also been recognized with CIO 100 Awards in 2010, 2011, and 2012. In 2013, Harvard Business School added P&G-based case study to their analytics’ curriculum.

Guy is actively involved in community and professional boards and believes that leadership is about serving others to achieve their full potential. His international experience in Europe, the Middle East, Africa, and Asia has taught him the power of diversity as a strategy. He believes in humble confidence, team work, priority/results focus and accountability.


JOINED P&G: December, 1996, worked in Telecom prior

COLLEGE: University of South Florida, Tampa FL

DEGREE: Bachelors in Management Information Systems and MBA in International Business and Marketing

Year Title Role
2015 Vice President, IT, Chief Data Officer, Cincinnati
2012 Director, GBS (Global Business Services), Digitize Initiatives Program Leader and Innovation/Supply Chain Services, Cincinnati
2009 Director, GBS, Business Intelligence Analytics and Going Digital Program Leader, Cincinnati
2008 Associate Director, GBS, Corporate Strategic Projects, Cincinnati
2006 Associate Director, GBS, CEEMEA (Central Eastern Europe Middle East Africa) and Asia Business Intelligence, Israel
2004 Section Manager, GBS, CEEMEA Digital Marketing, Israel
2002 Section Manager, GBS, Fabric and Home Care, Digital Marketing, Cincinnati
2000 Systems Manager, GBS Business Intelligence Operations, Cincinnati
1997 Systems Manager, Information Technology Business Intelligence Tool Development, Cincinnati
1996 Business Analyst, Management Systems, Laundry, Cincinnati